What is web analytics, and does it all matter?

This article will give business owners the fundamental understanding of what is web analytics.

A lot of business owners are faced with the challenge of making sense of web analytics, thinking that driving traffic to your website is enough to deliver new business. Your website is like a bus and web analytics is the driver — you need to have one.

In reality, many businesses do not really know how to maximise the use their website traffic to drive leads and conversions. The website is built, the SEM campaigns are kicked off but then what happens next?

For modern business, a website can be the most crucial marketing platform that you have. Regardless of what type of advertising that you do, (radio, billboard, newsprint, TV, search, social) your website will generally outperform them all as they’re usually the first point of call for potential clients. They will want a single platform to check your products, services, your hours, your skills, expertise and other valuable information about you. When utilised properly, your website allows you to connect to your customers beyond simple conversations.


(photo credit: Chris McElroy via

So you have a website? Now what?

Web analytics measures basic and advanced metrics across your site; how many visitors, where they’re coming from, how long they’re staying, what they look at. It’s a means of measuring, collecting, analysing and reporting on Internet data for the purposes of understanding how a website is used by its audience and how to optimise its usage.

These are all valuable insights into how your website impacts upon your visitor. While having a wider understanding of the behaviour of your customers on your website, it is important to understand that business requirements and insights from web analytics is unique. A SaaS start-up may want to drive visitors to a sign-up form, while a publisher will probably want to measure time on page and similar engagement metrics. It’s important that you understand what metrics matters because this will give you the most relevant information in driving future marketing and business decisions.

If you can measure it, you can manage it.

Get the right people on the bus in the right seat and let web analytics drive each one to their destination.


(photo credit: Sanchia Aronberg Calling all start up small business people)


Travel and lifestyle

30 Signs You’ve Been Backpacking in Southeast Asia

This is reminiscent of my backpacker friends that I met in Cambodia (missing that Angkor beer), Thailand (yes, we partied like crazy hobos in Koh Phi Phi and yup we did the fire skip rope), Indonesia and Malaysia

Heels In My Backpack

  1. You have an arm full of Friendship Bracelets
    • At first it’s a backpacker cliché you want to tick off. Then it becomes an addiction. I don’t just want that purple turtle bracelet, I NEED it.

Friendship Bracelets So Many Friendship Bracelets…


  1. You own a vest depicting the Local Beer
    • Choose your tribe wisely. Are you Chang or are you Singha?


Angkor Beer Angkor is also an option…

  1. You are not at all apprehensive about street food
    • No germaphobes here. Pad Thai for under a pound? Yeah buddy.


Street Food, Bangkok Street Food, Bangkok

  1. You have developed the ability to sleep literally anywhere
    • The hours and hours of overnight buses, boats, trains, etc, mean you can catch some Z’s anywhere. A friend of mine even managed to sleep in a restaurant…

Asleep in a Restaurant, Thailand Asleep in a Restaurant, Thailand


  1. 7-11 is heaven
    • Everything you could ever want resides under that neon green light. Snacks, magazines, toiletries… If…

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